julio 28, 2017

MEC AND MAXUS ANNOUNCE NEWCO MEXICO LEADERSHIP

By Maxus Global 

Maxus Global

Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Hugo Gómez, CEO Maxus Mexico, will take on the role of CEO of the newly combined MEC and Maxus 'NewCo' agency in Mexico when it launches in January 2018.


Hugo Gómez has been Maxus México CEO since 2010 and the new role becomes effective in January 2018.

Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now.  With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us.  Under Hugo’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Mexico a formidable future-facing agency.”

Hugo Gomez

Hugo Gómez has been CEO of Maxus Mexico since July 2010. Under his leadership the agency not only increased its client base, most recently winning the Scotiabank account, but also it has consistently performed as the Group’s most profitable agency in Latam. Since 2011 he has led Maxus to be among the top ten media agencies in the market, with Maxus being named in 2012 and 2013 by RECMA as the agency with the highest growth rate.

Prior to Maxus, Hugo was Mindshare’s COO and helped to win WPP’s first AMEX International Marketing Award in 2008. That year he led the Nestlé Unit, one of the biggest accounts of GroupM Mexico, to win an Effie Media Award and the best Mindshare client assessment.

Prior to his Mindshare experience, he worked for OMD as Latam Service Director for Fedex and Exxon. Currently, he is member of the board of the “Media Agencies Association”.

Contact Info:

For MEC/NewCo: Jazmín Herrera – jazmin.herrera@mecglobal.com

For Maxus/NewCo: Teresa Guitérrez – teresa.gutierrez@maxusglobal.com

About ‘NewCo’

GroupM recently announced that MEC and Maxus will be merging to form a powerful new billion-dollar revenue, global media, content and technology agency.  The merger will officially come into effect from January 2018; until then MEC and Maxus continue to operate as separate agency brands.

About Maxus Global

Maxus Global is a global network of local media agencies that embraces technology and innovation to deliver tangible business benefits for clients.

Maxus has a clear vision: to lead clients into change and the brilliant opportunity that change creates.  Maxus delivers meaningful business results through a mix of smart organic growth and by strengthening and expanding its specialist services. Clients include NBCU, L’Oréal, Church & Dwight, BT and Huawei.  Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies. Founded in 2008, Maxus employs around 3,000 people across 55 countries in 70 offices and has consistently been the world’s fastest growing media network across the last six years, according to RECMA.

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in Ad Ops, Analytics, Brand Partnerships, Content Marketing, Data, Insight, Integrated Planning, Mobile, Multi-cultural, Performance Marketing, Planning & Buying, Programmatic, Search, Social, Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive